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I'll be traveling away from my family for a few months. How does that affect who lights, and how many candles?

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More from Shira Felbert, VP of Sulamot on how she creates Ratzim La-Mishna!

My role in producing Ratzim La-Mishna is basically assembling a puzzle. I gather together Rabbis, educators, and scriptwriters to develop the plot and script. Then I work with the media team to make their vision a reality. Throughout the process, I get as many people as possible to give me feedback. This helps each season reach its full potential!

I was hired specifically to develop Ratzim La-Mishna. My initial goals were to increase viewers and to raise money. The first change that I made was giving it a catchier name. It had been called Kayitz38, and then we changed it to Ratzim La-Mishna. Five years later, we have gone from 1,000 viewers to 200,000—and from basically no budget to a 2 million shekel budget.

Initially, there were two parts to each episode. Each episode would begin with the story and then conclude with learning with Rav Rimon. Our big jump in views came when we realized that fifty percent of our viewers would stop watching after the first part was over. From the next season on, we integrated the learning into the plot, and that's when our numbers shot up.

We have had English subtitles for the show over the past three years. We will be making a fully English version of Ratzim La-Mishna this year, and we hope to build a larger community of American viewers.

The purpose of Ratzim La-Mishna is to foster a positive connection between kids and Torah. One of the ad proposals for this summer was: “This summer won't be boring” I told the PR people that children spending their summer playing computer games would not be bored. Ratzim La’Mishna is more than just educational entertainment. it is meant to be the beginning of a learning process. We hope that kids are inspired by the show to learn in a serious way. We get many e-mails from kids saying that they finished Shas Mishnayot and had began their learning because of the program.

"A bar/bat mitzvah is not a celebration of a child

Building on this month's theme of creative educati

Tova Rhein ztz"l made history in the truest sense,

"When I was going through cancer treatment five ye

דרכיה דרכי נועם וכל נתיבותיה שלום

Her ways are pleasant ways, and all her paths are peace

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